Understanding SEO – The Bigger Picture
When it comes to website marketing, the term “SEO” is flung about like tennis balls at Wimbledon. But what does it really mean? How do you use this elusive “SEO” to effectively market your website, and maybe…just maybe…get an edge over the massive competition out there? The answer, fortunately, is relatively simple. You gain that much-needed edge in the SEO marketplace by staying one step ahead, and knowing just a little bit more than those whom you are competing against.
What is SEO?
This might seem like a question that doesn’t even warrant answering – at first. But ask yourself this…do you really know SEO? Naturally, SEO involves keyword optimization. And that’s about as far as most people take it. Now, this is where you have the opportunity to rise above the competition – by knowing just a bit more about SEO than they do. And the truth is, most of them know very little.
So, if SEO is more than keyword optimization, then what is it, really? It’s true that keywords are important to a successful SEO marketing campaign, but keywords alone are not enough to launch your website to page one of the search engines. You must also establish relevancy and credibility.
So, what does that mean? Essentially, relevancy and credibility are the two factors that tell the search engines that your website is worth looking at. Relevancy and credibility are established through a process called backlinking. Oh, you’ve heard of that one, too? Good. You’re on the right track. But are you using this powerful online marketing technique to drive traffic to your website? And do you know how to use backlinking effectively?
Establishing Relevancy for Your Website
Relevancy is established by placing your backlinks within other websites or web content that is relevant to your own website. In other words, it is not enough to simply establish a bajillion backlinks – they must lead back from online entities which have something in common with your own website.
Establishing Credibility for Your Website
Credibility is established by the volume of links pointing back to your site, provided they are directing users from relevant sources. The more relevant backlinks you have established, the more traffic will be generated to your website, and this additional traffic also helps to boost your credibility.
Your backlinks, naturally, will be constructed around your keywords, leading to the ultimate strategy in effective SEO marketing, and putting you one step ahead of the competition.